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About logo icons…
One of the most common expectations from clients is the inclusion in their logo of a literal symbol to represent their activity. Sounds logical, right? Well… no. At least, not always.
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Keeping it simple
A clean, uncluttered visual identity ensures that a brand is instantly recognizable, memorable, and easy to connect with. Yet, many people and businesses fall into the trap of overcomplicating their logos and brand visuals.
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Defining a personal brand
A personal brand is not quite about who you are —it’s about how you choose to present yourself to the world. It’s a version of ourselves that we want to make public to serve a specific purpose.
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The importance of cohesion in branding
From brand marks to colors and typography, and up to details such as the color temperature in photographs, cohesion is the glue that holds everything together and makes the visual identity homogenous and recognizable.
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Visual identity, explained
To make a brand work, we need to “dress it up” and express it through a series of elements such as logo, colors, fonts, ornaments, patterns, photos, etc., according to the marketing brief.
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Is it time to update your brand identity?
It happens every day -a business owner reaches out to a branding specialist to get their logo and visual identity “refreshed”, but when the moment comes to implement the new look, they get cold feet. Why does this happen?
