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Keeping it simple
In branding, simplicity is one of the keys to success. A clean, uncluttered visual identity ensures that a brand is instantly recognizable, memorable, and easy to connect with. Yet, many people and businesses fall into the trap of overcomplicating their logos and brand visuals by adding excessive details, using multiple fonts, illustrations and design elements…
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Defining a personal brand
A personal brand is not quite about who you are —it’s about how you choose to present yourself to the world. It’s a version of ourselves that we want to make public to serve a specific purpose. This concept could’ve surely been harder to explain a couple decades ago, whereas today we all create and…
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The importance of cohesion in branding
In branding, it’s crucial that every element is aligned so the brand speaks a consistent language and conveys a clear message. From brand marks to colors and typography, and up to details such as the color temperature in photographs, cohesion is the glue that holds everything together and makes the visual identity homogenous and recognizable.…
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Visual identity, explained
The concept of visual identity is easier to explain by comparing the brand to a fictional character on a movie. The same way a screenwriter would define the character’s name, age, socioeconomic background, personality, attitudes, etc. to make them functional to the script, marketers will create a brand and state its name, target audience, personality,…
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Is it time to update your brand identity?
It happens every day -a business owner reaches out to a branding specialist to get their logo and visual identity “refreshed”. They realized that their current look is old-fashioned, outdated, and that not only doesn’t reflect what the brand stands for today, but it’s also holding back the company from moving forward and growing in…
